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Daily Concepts was founded in 2012 in Los Angeles by Emilio Smeke, a seasoned product designer that had been working previously at his family’s bath acccessories manufacturing business.
Noticing that water has a lot of powers that most of us overlook, he decided to start his own adventure with a scrubber that tells us when it’s time to replace it, developped is as many natural components as possible. That is how the Daily Body Scrubber was born and found its way to millions of showers all around the world.
The initial promise of innovation and creativity of Daily Concepts is now embodied by their comprehensive choice of bath & body accessories. Emilio’s development teams have gifted us with a vast choice of scrubbers, sponges and accessories for body and face, that can adapt to all our beauty and hygiene routines.
Always ahead of trend, Daily Concepts continues surprising us all with playful, enjoyable and conscious products, with one goal in mind: for us all to think and sing in the shower.
